for the girl in STEM, by the role model
INCLUSIVE AND EMPOWERING FASHION
We are a group of Scientists, Educators, Parents, and Artists. Disappointed by the stereotypical designs of children’s clothing on the market that affect the self-image and confidence of our daughters from a young age, we decided to take the matters in our own hands. We create clothes that blend high-impact endeavors such as careers in Science, Technology, Engineering, Mathematics (STEM), Sports, and Leadership with colors and designs that are appealing to girls to inspire and empower girls in pursuit of such endeavors.
what we do
FASHION DESIGNED TO INSPIRE
Our girls are capable of becoming groundbreaking Scientists, Engineers, Explorers, Astronauts, World-champions, Leaders, and Heroes. We want this to be reflected in their clothing, so that the girls and their surrounding community envision them in such roles from a young age and contribute to their future success.
why it matters
GENDER STEREOTYPES ARE HOLDING GIRLS BACK
Scientific research has shown that gender stereotypes affect children’s self-image and career aspirations from a young age, manifesting as early as 6 years old. Common stereotypes associate high-level intellectual ability with men more than women. These stereotypes discourage women’s pursuit of many prestigious careers, contributing to women being underrepresented in fields whose members cherish brilliance. Pioneesta is on a mission to use children’s apparel and goods as a gateway to positively impact children’s career aspirations and self-image, leading to a more balanced representation in STEM and leadership in the future.
OUR VALUES
Our STEM-inspired and empowering designs are inclusive of girls and minorities.
Diversity & Inclusion
Empowerment in STEM & Leadership
Our designs inspire and empower girls in STEM and Leadership.
We commit to sustainable production practices to save the planet.
Environmental Responsibility
BORN TO INSPIRE AND BREAK BARRIERS
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PIONEESTA
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BORN TO INSPIRE AND BREAK BARRIERS * PIONEESTA *
MEET OUR TEAM
Co-founder & CEO
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Holds a PhD in Chemical Engineering and has years of experience as a Biotechnology Scientist and Patent Practitioner. She is currently a Senior Innovation and Technology Commercialization Manager at UC San Diego where she focuses on translating academic research, mostly in the life sciences space, into the market to impact patient lives. She also has first-hand experience as a mother of a 6-year-old daughter whom she had been dedicatedly educating and inspiring.
Co-founder &
Creative Director
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Is an Associate Professor of Media Design at San Jose State University (SJSU), the Co-founder of the Immersive Storytelling Lab at SJSU, and an Adobe Education Leader. Tina conducts research in the areas of educational technology, digital and creative literacies, human-computer interaction, and inclusive design. In her creative practice, she explores innovative uses of technology to foster learning. She is an advocate for DEI and caring for the environment.
UX/UI Designer
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Has a Master Degree in Urban Design and years of experience as User Experience and Interface Designer, backed by a Google UX Design Certificate and specializing in Website Building. She has worked across digital agencies and startups, contributing to the development of intuitive, research-driven digital products. Also mother of two incredible 7 and 4-years-old sons.
join our movement
BE PART OF THE CHANGE
Pioneesta isn’t just a brand—it’s a movement to reshape the way girls see themselves. By choosing our products, you’re helping girls envision themselves in high impact careers, such as in STEM and leadership. Follow us on social media, share your story, and inspire others to do the same.
